Sponsorship of the Verdon Stars Raid

This year, in June 2021, Marie Louise Paris had the honor of sponsoring a 100% female and eco-responsible event, the Raid des étoiles de Verdon.

We are sending you the interview in written form:

Can you briefly introduce the Marie-Louise brand to those who are not yet familiar with it?

"Marie Louise Paris was born in April 2020. Created by a sports enthusiast passionate about fitness and bodybuilding, she wanted to pursue this passion through a new medium. But a question arose: How can women's self-confidence be improved through sport? Well, with the clothes they wear! When you want to be at the peak of your performance, nothing should be able to hold you back, least of all your outfit. That's why all the clothing and accessories we create for you are designed to help you progress and guarantee the best results . From this idea, Marie Louise Paris was born, a French name for its French director."

I understand you have two major projects; can you tell us about them?

"In 2021, project ideas are flowing. How can we have a real impact on the lives of our customers? We want to be able to help you, to guide you towards a healthy and wellness lifestyle. To this end, two major projects will be launched in 2021."

First, we want to offer you a guided fitness and wellness program. To do this, we've partnered with several professionals from the Marie Louise Paris brand to provide you with newsletters offering support and insights into various fields such as Pilates, naturopathy, meditation, and personal development. There are two programs in total: the first, available upon newsletter subscription, unlocks one month of support, and the second, available upon purchase from our online store, unlocks three months of support. As of mid-May, I hope this program will be available by mid-June/early July.

Secondly, we hope to launch our first eco-responsible collection this summer 2021. We have become aware of our environmental impact. It no longer aligns with our values ​​and the philosophy of Marie Louise Paris and its customers. To address this issue, we have decided to orient future collections towards eco-responsible materials such as eco-nylon, recycled polyester, 100% organic cotton, and recycled elastane.

 

Can you explain why you wanted to partner with our event? 

"This event perfectly aligned with the values ​​of Marie Louise Paris. This is the first time our young company has sponsored an event, so we thought that for this first time, the Verdon, a 100% female and eco-responsible event, was ideal."

Can you describe the Verdon in three words (to entice the participants)?

Extraordinary – Complicity – Determination

I understand that as part of the partnership you will be spoiling our participants, can you tell us more?

Absolutely! To reward them, we'll be giving away over €2,000 in gift vouchers to all participants. What's more, the top 6 winning teams will receive up to €75 in gift vouchers per person! This is our way of encouraging women to push their limits! Remember, strength doesn't come from physical ability; it comes from an invincible will.